Despite the legal turmoil surrounding YSL Records and its members, Gunna remains determined to let his creativity thrive. This unwavering spirit is evident in his latest music video for the track “fukumean,” which showcases his ability to rise above adversity and deliver a wildly entertaining escape for his fans.
The song itself is a standout cut from Gunna’s recent album, titled “a Gift & a Curse.” Rather than succumbing to despair, the Atlanta rapper chooses to create a visually captivating experience by hosting a lively boat party surrounded by a sea of beautiful companions.
True to Gunna’s irreverent style, the video kicks off with a humorous visit to a local adult novelty store in search of “party favors.” Filmed with a fish-eye camera lens and stylized with in-camera effects, the two-minute clip exudes a nostalgic ’90s home video vibe. This clever approach immerses viewers in the vibrant and liberating atmosphere, making them feel as though they are attending the buoyant bash alongside Gunna.
Unlike Gunna’s previous introspective and defiant releases like “back to the moon” and “alright,” “fukumean” takes a departure, showcasing the rapper at his most upbeat. The track sheds the combative tone and introspection that marked his earlier works, delivering a refreshing change of pace.
In a previous music video for “bread & butter,” Gunna addressed and debunked rumors suggesting he had betrayed fellow artist Young Thug. These accusations created a temporary rift within the hip-hop community, causing former collaborators like producer Wheezy to distance themselves from Gunna. However, Gunna’s resilience shines through as he continues to focus on his craft and release music that resonates with his audience.
“a Gift & a Curse” was released in mid-June, marking Gunna’s first full-length project following his release from prison in December 2022. Gunna had pleaded guilty to a single count of conspiracy to violate Georgia’s Racketeer Influenced and Corrupt Organizations (RICO) Act, which led to his involvement in a major indictment targeting Young Thug’s YSL Records.
The album, free of guest appearances, made an impressive debut, selling 83,000 copies in its opening week. The popularity of “fukumean” is undeniable, with the track already amassing an impressive 32 million streams on Spotify. Gunna’s ability to captivate listeners and continue to produce music that resonates with his fans despite the challenges he has faced is a testament to his talent and determination.
Gunna’s latest music video for “fukumean” showcases his resilience and unwavering creative spirit. It serves as a testament to his ability to rise above adversity and deliver an entertaining escape for his audience. As Gunna’s career progresses, it will be exciting to see how he continues to evolve as an artist and inspire others with his unique style and unwavering dedication to his craft.