Kanye West Set To Expand His Yeezy Brand: Kanye West is growing his business empire. The billionaire has applied to trademark his Yeezy brand for beauty and skincare products. His company, Mascotte Holdings, Inc., filed the paperwork with the United States Patent and Trademark Office on June 2.
Under the makeup category, the trademark covers products like foundation, concealer, mascara, toothpaste, deodorant, lipstick, nail polish, and skin cleansers. It also includes items such as incense, room fragrances, body oil, and shampoos.
