Tyla – Is It (Official Music Video): TYLA returns with another genre-defying anthem, “IS IT,” a sultry, beat-driven single paired with a hypnotic new music video directed by longtime collaborator Moreno. Seamlessly blending Amapiano roots with international pop polish, TYLA once again proves why she’s one of the most exciting forces in music right now.
“IS IT” pulses with flirtation and groove, carried by TYLA’s signature silky vocals and effortless cool. “Is it wrong that I want to get right with you?” she sings, leaning into the line with just the right mix of confidence and curiosity. It’s the kind of track that plays like a late-night conversation set to the rhythm of a shimmering club floor.
The video, directed by Moreno (who also shot her “Push 2 Start” visual), unfolds like a fever dream of nightlife. Choreographed routines blend into free-flowing party scenes, all anchored by TYLA’s magnetic presence and the video’s immersive, single-location aesthetic.
Speaking to NYLON, TYLA shared: “I’m excited to see this new version of me and hear what it sounds like and just have fun with it. Just bring back fun in music.”
The release comes after a blockbuster run for TYLA, including standout moments at the Met Gala, Coachella, and the Kids’ Choice Awards, where she even took on hosting duties. Major brand collaborations with Coca-Cola, Pandora, and Erewhon have only further cemented her spot as a rising global icon.
“IS IT” isn’t just a song. It’s a statement. TYLA is in her element, and she’s inviting the world to dance along.
