The Weeknd to Livestream Sold-Out São Paulo Concert on YouTube: Fans of The Weeknd are buzzing with excitement over his upcoming concert at Estádio Morumbi in São Paulo, Brazil, with tickets for the September 7th show selling out quickly. In a thrilling development, his team has partnered with YouTube to livestream the event for free.
The concert will be broadcast on his YouTube channel, which boasts 35.6 million subscribers, complete with a chat feature for fans and online merchandise available for purchase. Notably, 10% of the net proceeds from merch sales will be donated to the BrazilFoundation’s Brazilian Soul Fund.
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This isn’t The Weeknd’s first foray into livestreaming. Back in August 2020, during the height of the lockdowns, he collaborated with VR startup Wave on a livestreamed concert for TikTok, which garnered over 2 million views.
Will his YouTube broadcast surpass that? It’s quite possible. According to YouTube, The Weeknd is one of the most-viewed artists of 2024, with over 6 billion views across his content in the past year.
