The internet’s long-awaited dream collaboration between DJ Mustard and Heinz is now a reality! Fresh off a dominant night at the 2025 GRAMMY Awards—where Mustard and Kendrick Lamar won big for “Not Like Us”—Heinz has unveiled a brilliant new commercial inspired by their viral hit “tv off” from Lamar and Mustard’s GNX project.
The track, which peaked at #2 on the Billboard Hot 100 and remains in the top 15 nine weeks later, became a cultural moment thanks to Lamar’s now-iconic adlib, “MUSTAAAARD!” Fans had been calling for a Mustard-Heinz collaboration for months, and now, their wish has been granted.
Heinz’s new ad, already being hailed as a marketing win, opens with Etta James’ classic “At Last” playing softly while a ketchup bottle tips over. Then, just five seconds in, the music rewinds to the explosive beat drop from “tv off,” punctuated by Lamar’s unmistakable shout: “MUSTAAAARD!”
The screen then flashes: “Two mustard legends together at last,” teasing a new product with the tagline: “Wanna taste the remix?” Fans can visit mustardxmustard.com, where details about an upcoming mustard-inspired condiment are being slowly revealed.
According to reports, Heinz and Mustard are set to release a brand-new mustard product later this year—the first addition to Heinz’s mustard line in nearly a decade. With BBQ season approaching, fans speculate the launch could happen as early as summer 2025. The commercial is also expected to air during the Super Bowl on February 9, ensuring it reaches millions of viewers.
This collaboration marks another huge moment for DJ Mustard, whose production on “Not Like Us” helped Kendrick Lamar take home five GRAMMYs, including Song and Record of the Year. Now, he’s bringing his creative genius to Heinz, proving that his impact extends far beyond music.
