SAINt JHN, recent 2022 Grammy Nominee for “Album of the Year” (Kanye West’s Songwriter credit for “Lord I Need You”) and the newest face of Hugo BOSS and JD Sports, releases his visuals for his rising single, “Best Part of Life”. The nostalgic style film directed by Michael McGrath at the curated “Camp Forever Ever” is quite comical as SAINt, the high-fashion guru, leads his cult members to the best part of life whilst discovering his lover.
The stellar production is shot in Mexico City, from camp design build outs, to unimaginative cliffside performance scenes. SAINt is self-styled in looks from his very own brand “not A CULt” along with Givenchy, Loewe, Bottega and other luxury favorites. The video premieres globally with MTV 3/10 at 8am PT/11am ET broadcast and Time Square Billboard.
Following “Best Part of Life” visuals release, SAINt has so much more in store for fans, from upcoming singles to albums, and – YES! – back to global festivals and his world tour.
“Enjoy the film, and remember, this is definitely not a CULt”– SAINt JHN