Pablo Alborán is back, and this time, he’s shaking things up. His latest single, “CLICKBAIT,” introduces a daring new sound, packed with energy and cutting-edge production. Stepping away from his signature love songs, Alborán takes on a more provocative theme—tackling fake news, social media obsession, and the pressures of public perception.
For the first time, he delivers a track that isn’t about romance, yet it’s one of his most personal songs to date. “CLICKBAIT” lays bare the emptiness of fame and the exhausting cycle of seeking validation online. It’s a message for anyone fed up with labels, prejudice, and living for approval.
Beyond its bold statement, “CLICKBAIT” also marks a new era in Alborán’s career. Teaming up with acclaimed Puerto Rican producer Albert Hype—known for his work with Bad Bunny, Kali Uchis, and Shakira—he ventures into uncharted sonic territory. The result is a thrilling and deeply resonant track, signaling an exciting evolution for the Spanish singer-songwriter.
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