Chike Feat Flavour – Hard To Find: With his long awaited sophomore album, “The Brother’s Keeper,” ready for release, Afro-pop and soul singer Chiké is getting ready with the intriguing new track “Hard to Find,” featuring the venerable Flavour.
Leading single from the album, “Hard to Find” deftly combines English, Igbo, and Pidgin lyrics in a novel way. Along with the great musical experience over a strong Highlife-pop backdrop created by his go-to producer DeeYasso, the song embodies the core of Chiké’s unique style and the Masterkraft.
Along with the release is an amazing music video shot in under 48 hours throughout several Lagos, Nigeria sites. Directed by Director Pink for Pinkline Films and produced by Anny Productions, the visually exquisitely honors Ghanaian wedding culture, therefore adding still another level of richness to this fascinating new phase in Chiké’s career.
Listen here.