BEETEECEE, the dynamic Afro-fusion artist blending Afrobeats, dancehall, melodic rap and rhythm-driven storytelling, is set to release his highly anticipated new single Story Of My Life on 27th March 2026 via Roaring Records.
This track serves as an autobiographical anthem, reflecting on the profound loss of his father at a young age and the subsequent challenges that shaped his path. Yet, far from dwelling solely on hardship, Story Of My Life transforms pain into a celebration of strength, survival, determination and unwavering ambition. Driven by rhythmic Afrobeats energy and introspective lyrics, the song charts a journey from adversity to hope, faith, gratitude and the relentless pursuit of success with no limits.
BEETEECEE shares that the track draws directly from his own life experiences and positive outlook: “This song was inspired by my personal experiences in life, as well as my views and perspective towards life. I am a very positive man and I try as much as possible to spread positivity, good vibes and energy regardless of whatever life throws at me or brings my way. So looking back at all I have been through and where I am at now, is a big testimony of why anyone out there needs to stay solid, level headed and positive.”
The main theme centres on hope, ambition, faith and progress, nothing less than success. From the outset, it addresses loss, channelling that pain into a motivational message about perseverance and the drive to achieve whatever one desires in life.
Musically, Story Of My Life fuses African dancehall and Afrobeats, aligning perfectly with BEETEECEE’s signature sound. Standout production elements include acoustic guitar, Rickenbacker bass guitar, Fender Rhodes piano and chopped drums, courtesy of producer Kylo Skeng. BEETEECEE praises his collaborator, noting: “Big shoutout to my producer Kylo Skeng man is a genius, listening to the beats after its production woke a lot of feelings.”
The single was recorded in Hackney Wick, London, in a session that included Roaring Records COO Deelaruze, DJ Slauka, producer Kylo Skeng. BEETEECEE describes the experience as transformative.
The photography and visual artwork for the single, created by Deelaruze, powerfully capture BEETEECEE’s personality and life story. The image blends reality through a striking black-and-white portrait of the artist, which appears trustworthy and believable in a photograph. His strong, emotion-filled gaze overlays a handmade sticker bearing his tag, inviting viewers into his world with a clear message: THIS IS REAL.
Handwritten text adds an intimate, original layer to the artwork. The imperfect letters feel profoundly human in a way typed text never could, suggesting a captured moment and even vulnerability. Imperfection carries emotion, delivering a direct, personal message to the viewer: THIS IS PERSONAL.
Graffiti elements bring rebellion and resistance, often linked to reclaiming space, asserting identity and demanding attention. They transform the image into a bold cultural statement, loudly proclaiming that BEETEECEE’s story, struggles, moments of joy and unwavering positivity truly matter. PAY ATTENTION.
BEETEECEE hopes listeners will connect with the song’s dual essence of pain and positivity. To mark the release, BEETEECEE is hosting an intimate listening party in London with selected friends and fans. He will also perform live in Birmingham on 25 April at Friends and Fo’ Melvic Lounge, with plans underway for further social media promotion in partnership with Roaring Records. Raised through hardship after losing his father young, BEETEECEE (Benjamin-Tobi-Cyrus) channels real-life resilience, faith and ambition into music that resonates globally. His sound merges the emotional honesty of rap, the groove of Afrobeats and the energy of Caribbean dancehall, inspiring audiences to stay strong and keep pushing forward.
Influences
Burna Boy
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