Alter-Reflective Beats (ARB) makes a dynamic comeback with their latest single, ‘Guy’, featuring KAEY. Comprising Anthony Osunde (Dr.T), Odenose Dele-Damisa (OD), and Ifeoluwa Adedeji (Ifektive), ARB blends afrobeat vocals with a mastery of grime beats and string instruments to create an uplifting tune that inspires listeners to hustle. Despite their tendency towards overthinking, they share a core belief in resilience and perseverance.
Driven by their passion for live music experiences, ARB’s energetic anthem showcases their multifaceted sound, combining AfroGrime, Afrobeats, Afropop, and Afrofusion genres. The track’s rich production, featuring trumpet, saxophone, cello, violin, piano, and bass guitar, immediately captivates the audience.
Reflecting on the release, ARB states, “It means the world to us as it blends all the sub-genres we love into one unique song. ‘Guy’ encourages listeners to engage with its message effortlessly. As part of our campaign, the ’10k Hustle Campaign’ will award 10,000 Naira to hardworking traders and market sellers, aiming to support and appreciate their dedication.”
As ARB prepares for an eventful year ahead, fans can anticipate groundbreaking releases that further establish their presence in the Afro music scene. Their music not only entertains but also prompts introspection, embodying their mission as Alter-Reflective Beats—to produce music that challenges and inspires while delivering enjoyment.
Gathering acclaim from media outlets like Unorthodox Reviews, PM New Nigeria, Business Day NG, and Vanguard News, and receiving airplay on major radio stations such as Kiss FM Lagos, Cool FM Lagos & Abuja, City FM, Hot FM, and Rhythm FM, ARB is poised as a rising musical talent with immense potential.
Since their debut single ‘If You Love Me’ reached over one million plays and earned a distribution deal with Universal Music (UNXT), ARB has continued to make waves. Their performances at nine music festivals across Spain and The Canary Islands, and collaborations with artists like Odumodublvck, Made Kuti, Goya Menor, and producer London, underscore their growing influence in the industry.
‘Guy’ promises to leave a lasting impression, adding new dimensions to ARB’s already impressive discography and setting the stage for more innovative musical expressions in the future.
