Kendrick Lamar’s new music video, “Squabble Up,” reaffirms his role as a cultural storyteller and icon. Directed by the acclaimed Calmatic, the video bursts with nods to West Coast heritage, paying homage to Compton and its vibrant history.
The visuals honor G-Funk legends like Nate Dogg, the cinematic influence of Menace II Society, and even the retro appeal of Soul Train, complete with its Scramble Board feature. The imagery also ties deeply to Lamar’s roots, featuring scenes of the 105 Freeway, the Compton Christmas Parade, and dancers performing local street gang walks.
A notable highlight includes Kendrick holding a humorously titled book, How to Be More Like Kendrick for Dummies, showcasing his wit and influence. Another powerful image presents Lamar with a sign reading, “Jesus Saves Gangsters Too!” emphasizing his unique ability to combine profound messages with compelling visuals.
“Squabble Up” is another masterpiece in Kendrick’s evolving legacy, blending his lyrical prowess with cultural depth. Fans and critics alike are praising its creative storytelling and artistic homage to West Coast culture.
