Toronto’s Victoria Staff returns with “Love Should Feel” – a bright, romantic indie-pop single that soaks in the joy of love when it’s simple, easy, and right. The track beams with warmth, capturing that rare kind of connection where everything else fades into the background.
“For a long time, I thought love was something that was supposed to be difficult. It was supposed to be chased and fought for,” Staff says. “Turns out, it’s supposed to be easy. ‘Love Should Feel’ is about just basking in how simple good love is.”
Listen to “Love Should Feel” HERE.
That sense of playful ease even made its way into the single artwork – though not without chaos. The idea was simple: a dive into a lake surrounded by sunflowers. The execution? Not so much. “We had about 75 sunflowers, but the stems were too heavy and started sinking, so we were frantically cutting them down in the boat. Every time I jumped off, the boat moved, the flowers scattered, and we had to rearrange them again,” Staff explains. “Then the seagulls started circling, thinking they were food,” she laughs. “And all of this was on film so we didn’t even know if we had the shot until we got home.”
With its buoyant melodies and heartfelt lyricism, “Love Should Feel” showcases Staff at her most joyful. “This song is special to me because there are no bad memories tied to it. From writing to recording to releasing, it’s been easy, and that’s exactly how love should feel.”
“Love Should Feel” arrives alongside her second run of 30 Days to Launch – an organic social campaign that previously garnered 250k+ views and doubled presaves. This time, Staff is diving into conversations about dating advice, love, and finding people who bring joy into your life. “For 30 days, I’m convincing you to dump him,” she jokes, “because love is not supposed to be that difficult.”
Since her 2023 debut EP, Records & Honesty, Victoria Staff has built her reputation as a detail-driven storyteller in indie-pop, with nearly 1.5 million YouTube views and notable performances alongside Kim Churchill and Kenzie Cait. She continues to grow her audience by blending heavy emotional truths with a lighthearted, accessible presence both onstage and online.
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Victoria Staff – Love Should Feel
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