The release of The Weeknd‘s latest track, “São Paulo,” arrives amid a wave of historic achievements for the global superstar. Recently, The Weeknd shattered his own Spotify record, now boasting over 120 million monthly listeners, the highest for any artist. This milestone follows the success of recent singles like “Timeless,” featuring Playboi Carti and produced by Pharrell Williams, which debuted in the Billboard Hot 100’s top 3, along with “Dancing in the Flames.” Both songs are set to feature on his highly anticipated upcoming album, Hurry Up Tomorrow.
Last month, The Weeknd thrilled fans in São Paulo with a sold-out performance streamed live on YouTube to millions worldwide. The concert, which trended in 24 countries, featured surprise appearances from Anitta and Playboi Carti, offering a one-of-a-kind experience to his global audience.
Proceeds from the concert’s merchandise sales went to the Brazilian Soul Fund of Brazil Foundation, supporting local communities in need. With Hurry Up Tomorrow on the horizon, The Weeknd’s unstoppable momentum continues to captivate fans around the world.
