We’ve all seen AI music videos—they can get boring fast. When anything is possible, nothing feels special. In WILL LAUT’s latest video, a different approach takes place: the story is prioritized, and AI is used to enhance, not overwhelm, the narrative.
One, a coder, gets pulled into her laptop; the other films it all on her phone, because that’s what siblings do! The adventure unfolds on-screen, brought to life with tools like MidJourney, Flux, Luma, and Runway.Unlike other AI videos that feel chaotic, this story combines AI with “Screen Life” realism (think Searching), grounding the chaos in emotion and character.
As for the music, it’s not AI-generated—it’s handcrafted, an artisan soundscape that mixesthe precision of Kraftwerk with the soul of Scott Walker, all while pioneering WILL LAUT’sunique brand of “electric chanson”. In “Cryptoman”, AI elevates the visuals, while the musicstays purely, unapologetically human. It’s here for the vibes, not the drama.
Conceived in studios of Los Angeles and Paris, WILL LAUT is a duo led by Frankie Gothard, aka COH, known for his role in the computer avant-garde scene of the late 90s. The projectdraws on COH’s earlier collaborations with vocal performers like John Balance of Coil,Cosey Fanni Tutti of Throbbing Gristle, and fashion designer Ann Demeulemeester.
The duo’s singer and frontman William Laut, once a Eurovision contender, has a diverse musical background, ranging from working with children’s choirs to composing rock anthems, andorganizing Asian music showcase festivals.
WILL LAUT’s music is a blend of ambient pop, noir minimalism, and synthesizer tango, featuring atmospheric textures, minimalist rhythms, and haunting crooner-style lyrics.“These are songs Brecht and Weill might have written if they had access to cheap keyboards and a primitive drum machine” Dusted
“Will Laut unfurls an elegant pop that, with few resources, produce a music whosemagnetism captivates the listener” loop
“If Scott Walker was born late 60s this is what he could be doing today” Outsideleft
“Filled with minor piano intervals and eerie sound e ects, the new EP invokes the likes of Giorgio Moroder, Kaitlyn Aurelia Smith, and Pauline Anna Storm” Ghostcult
Music Platforms & Social Media:
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