Latto returns with Business & Personal (Intro), a track that feels raw, direct, and unapologetically honest. Known for her confidence and presence, she takes a more personal approach here, addressing rumors, sharing updates, and speaking her truth without holding anything back. The video brings that same energy to life, visually reflecting the themes and emotions behind the record.
This release follows a major run for Latto. Her third studio album Sugar Honey Iced Tea made history in 2024, making her the first solo female rapper from Atlanta to reach number one on Billboard’s Top Rap Albums chart. The project also landed in the top 15 of the Billboard 200, further solidifying her place at the top of the game. She carried that momentum into her first North American tour, joined by Mariah The Scientist and Karrahbooo, connecting with fans on a larger scale than ever before.
With over 5.9 billion streams across platforms and a growing list of achievements, Latto is clearly in control of her direction. Business & Personal (Intro) sets the tone for what is coming next, hinting at a new chapter filled with stronger visuals, bigger energy, and even more confidence. This moment feels like a transition into something greater, as she continues her rise toward global recognition.
