Kanye West is expanding his empire.The billionaire mogul has filed an application to trademark his Yeezy brand in the area of beauty and skincare. His intellectual property holding company, Mascotte Holdings, Inc., made the filing on June 2, according to documents submitted to the United States Patent and Trademark Office.
In the makeup category, products include foundation, concealer, mascara, toothpaste, deodorant, lipstick, nail polishes, and skin cleansers, among others. The trademark also extends to other products such as incense, room fragrances, body oil, and shampoos.
