Fans can now access all the Katy Perry tour content their hearts desire whenever, wherever on Xfinity X1. The cable provider’s new Katy Perry channel offers behind-the-scenes footage of rehearsals and music videos, along with previously unreleased interviews and freshly curated playlists.
The channel’s content will only continue to grow, especially as Katy has just launched her Witness tour, camera crew in tow. “It means a lot to me for all of my fans, no matter what their situation, to feel like they can come along for the ride,” Perry says of her new media hub. “I love that Xfinity X1 will be a place where I can give fans weekly glimpses into all the different facets of the tour — not just the work of it, but also the fun!”
Taylor Swift fans are already familiar with this newer form of access, as Swift created a video-on-demand service called Taylor Swift Now last year for DirecTV and AT&T. Perry will similarly give fans new intimate access not available on other platforms.
Left Shark is alive and well in the new teaser video for the project. If that’s not enough to get fans to pay attention, an adorable puppy seals the deal at the end of the video before cutting to a voiceover by Katy herself.