Apple Music, has launched its first radio show in Africa on Sunday with DJ Cuppy as its host.
The streaming platform announced yesterday that “Africa Now Radio with Cuppy,” whose real name is Florence Ifeoluwa Otedola would debut on Sunday and would feature a mix of contemporary and traditional popular African sounds, including genres like latest African sounds, be it Amapiano, Afrobeats, Highlife, Alte, House, Hip-Hop, Afrobongo or Kuduro, and more.
Apple, in a statement, said listeners would hear the latest and greatest African artistes and new forms of African popular music, which fuse traditional and contemporary sensibilities, morphing into hybridised sonic fragments connecting all corners of Africa.
Cuppy, the Nigerian-born DJ and music producer, would host the weekly one-hour show, which would be available at 9.00 a.m. EDT.
“The show represents a journey from West to East and North to South, but importantly a narrative of Africa then to Africa now,” Cuppy explained in a statement.
African music and artistes have found success outside of the continent and onto the pop charts in both the United States and the United Kingdom in recent years.